Services

At Ebb Equation, we specialize in Borderless Brand Development, combining strategy, storytelling, design, and digital execution to help brands thrive across cultures.

Peruse our services below to see how we can fit your needs.

Brand vision and identity text with sections on vision statement, mission statement, tagline, brand voice, visual identity, and target audiences, featuring key terms like empowerment, apparel, stickers, playful, nostalgic, neon, and anime fans.

CATEGORY CREATION

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Through workshops, consulting, and collaborative creation, we help you:

  • Identify and articulate your unique space in the market

  • Craft a Category POV that becomes your brand’s North Star and Brand POV

  • Translate that vision into brand identity, web presence, and go-to-market campaigns

  • Build internal alignment around a mission your team actually believes in

A collage of various design slides showcasing typography, color schemes, and layout examples, including a photo of a red car, color palette options, and descriptions of primary and secondary typefaces. Featured words include "COLOR," "PHOTOGRAPHY," and various font names.

BRAND IDENTITY & DESIGN

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Our identity services include:

  • Logo and visual identity systems

  • Color, typography, and brand expression guidelines

  • Naming & brand voice development

  • Naming Ideation

  • Identity rollout assets (social, web, packaging)

Website homepage for Konbini Midnight featuring purple and white text on a black background with cassette tape illustrations. The headline reads, "Midnight Culture for the Modern Outsider." Includes buttons for "Shop Now" and "Join the Cult."

WEB DESIGN Packages

Starting at ¥250,000

Whether you need a launch site or a digital overhaul, we help you go live with clarity and confidence.

  • Bilingual site architecture and content strategy

  • Mobile-optimized UX & UI design

  • Ecommerce builds (Shopify, custom CMS)

  • Custom integrations (booking, scheduling, analytics)

  • SEO-ready frameworks and scalable design systems

  • Inventory API & Automations

Screenshot of a data table displaying advertising metrics including columns for Purchase ROAS, Attribution Setting, Results, Cost Per Result, Purchase Conversion Value, and Website Purchases Conversion Value. Dates range from October 1, 2024, to December 31, 2024.

Starting at ¥100,000 / month

We meet your audience where they are and move them to where you want them to be.

  • Social integrations between Platforms & eCommerce

  • Social Media management & template creation

  • Technical SEO and ecommerce optimization (in English & Japanese)

  • Keyword research and competitive positioning

  • Google Ads and social campaign builds with A/B-tested creatives

  • Monthly performance tracking with clarity and context

SOcial, SEO & Advertising Packages

A dark-themed business presentation slide titled "Market Opportunity" and "Sourcing Strategy Analysis." It details the JDM enthusiast market, highlighting opportunities in Japanese performance cars and parts. It includes a table analyzing sources like Up Garage, auto dismantlers, and performance shops, listing their advantages, challenges, and recommendations.

BUSINESS CONSULTING

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From product ideation to category creation, we help clients clarify their offering, find whitespace in crowded markets, and bring bold business ideas to life.

  • Product and brand naming

  • Category positioning & identity

  • Audience targeting and segmentation

  • Marketing & launch strategy

  • Go-to-market consulting for new brands in Japan

Person adjusting a microphone in a modern office space with large windows and plants, featuring the Logitech logo overlay.

Contact us for opportunities

Our partnership development services are built to expand your reach, credibility, and storytelling.

Examples:

  • Product or campaign co-branding (e.g. MOMO x Logitech G)

  • Influencer & creator matchmaking (e.g. Matt Field, motorsport influencers)

  • Content & activation strategy for partnerships

  • Cross-industry introductions (motorsports, lifestyle, tech)

  • Product Sourcing & Supplier Matchmaking (US & Japan Located)

PARTNERSHIPS & COLLABORATIONS


Fractional CMO

Strategic Firepower, Without the Full-Time Overhead.

When companies need senior marketing leadership, without hiring a full-time exec, Drew Turner steps in as a Fractional Chief Marketing Officer.

With 15+ years of experience in branding, digital strategy, and ecommerce, Drew brings clarity, momentum, and cross-cultural expertise to brands operating between Japan, the U.S., and beyond.

This isn’t surface-level consulting. It’s embedded leadership built to drive growth.

As a Fractional CMO, Drew leads:
• Go-to-market strategy & campaign design
• Brand positioning & category creation
• Paid media & performance marketing
• Creative oversight & team/vendor collaboration
• Reporting, optimization & executive alignment
• Much more…

He integrates directly into your team, with the strategic vision of a CMO, and the flexibility of a trusted partner.

(Limited to 2 simultaneously)

Contact Us

Ready to collaborate?

Drop us your details and we’ll be in touch shortly.
We’re excited to hear your story and explore how we can build something unforgettable together.