EMOTIVE brandcraft

Strategy. Story. Soul.
Welcome to Ebb Equation.

Services

  • Your Brand, With a Point of View.

    We don’t just make things look pretty, we design identity systems that feel inevitable. Whether you’re building something from scratch or evolving a legacy brand, our approach blends strategy, storytelling, and stunning design.

    Our identity services include:

    • Logo and visual identity systems

    • Color, typography, and brand expression guidelines

    • Naming & brand voice development

    • Brand guidelines and style guides

    • Identity rollout assets (social, web, packaging)

    We help you tell your story…visually, emotionally, and unmistakably.

  • Be First. Be Different. Be the Only.

    We partner with visionary founders and executive teams to craft entirely new market categories…narratives so strong they reshape customer thinking and redefine what’s possible.

    While many businesses aim to “stand out,” true category creators don’t just stand out…they stand alone. They define the game. Then win it.

    Our Category Creation program helps you articulate a bold, strategic narrative, your Category Point of View. This story becomes the guiding force for everything: your product, your messaging, your internal culture, and how you show up in the world.

    Through workshops, consulting, and collaborative creation, we help you:

    • Identify and articulate your unique space in the market

    • Craft a Category POV that becomes your brand’s North Star

    • Translate that vision into brand identity, web presence, and go-to-market campaigns

    • Build internal alignment around a mission your team actually believes in

    When done right, customers don’t just remember your name, they associate you with the entire category. Because you didn’t just launch a product, you launched a movement.

  • Build a Website That Works as Hard as You Do.

    Your website should be more than a digital business card, it should be a living, breathing brand experience. We design responsive, modern, and conversion-driven sites that reflect your story and drive results.

    We specialize in:

    • Bilingual site architecture and content strategy

    • Mobile-optimized UX & UI design

    • Ecommerce builds (Shopify, Squarespace, custom CMS)

    • Custom integrations (APIs, Inventory syncing, booking, scheduling, analytics)

    • SEO and Ad-ready frameworks and scalable design systems

    Whether you need a launch site or a digital overhaul, we help you go live with clarity and confidence.

  • Visibility That Actually Converts.

    We don’t do vanity metrics. We do digital strategy with a pulse.

    Our SEO and advertising services are designed for businesses who want real growth, not just clicks, but customers. Whether it’s bilingual search engine optimization or paid campaigns on Google, Instagram, and LINE, we align every tactic with your larger goals.

    What we deliver:

    • Social integrations between Platforms & eCommerce

    • Social Media management & template creation

    • Technical SEO and eCommerce optimization (in English & Japanese)

    • Keyword research and competitive positioning

    • Google Ads and social campaign builds with A/B-tested creatives

    • Monthly performance tracking with clarity and context

    • Ongoing retainer options for campaign management and growth

    We meet your audience where they are, and move them to where you want them to be.

  • Strategic Guidance, Grounded in Experience.

    We don't just design things, we help build what your brand becomes. From product ideation to category creation, we help clients clarify their offering, find whitespace in crowded markets, and bring bold business ideas to life. Whether you're launching a new brand or evolving an existing one, we provide high-level thinking with practical execution to move your business forward.

    Common engagements include:

    • Product and brand naming

    • Category positioning & identity

    • Audience targeting and segmentation

    • Marketing & launch strategy

    • Go-to-market consulting for new brands in US/Japan

  • Your Brand, in Unexpected Places.

    We help connect the dots between bold brands and unexpected collaborators—whether that means pairing a performance parts company with a global gaming brand or linking fashion-forward creators with professional race car drivers. Our partnership development services are built to expand your reach, credibility, and storytelling.

    Examples:

    • Product or campaign co-branding (e.g. MOMO x Logitech G)

    • Influencer & creator matchmaking (e.g. Matt Field, motorsport influencers)

    • Content & activation strategy for partnerships

    • Cross-industry introductions (motorsports, lifestyle, tech)

    • Product Sourcing & Supplier Matchmaking (US & Japan Located)

PAST AND CURRENT CLIENTS

  • The word 'WELD' in bold, gray capital letters on a transparent background.
  • Yellow "momo" text logo with black outline on a transparent background.
  • Logitech G logo in blue
  • Stylized "Buenos Tokyo" text with pink cherry blossom petals.
  • TF-Works logo with laurel wreath and website URL www.tf-works.com in teal color.
  • BVB logo with yellow lightning bolt
  • Logo with the text 'IKORE' in blue, featuring a stylized geometric design on the left.
  • Deft Motion logo with stylized text and red arrow
  • Reinhärte Racing Suspension logo in bold gray letters
  • Solid light gray color sample

Uncover Your story

Every brand has a story…Not every brand knows how to tell it.

The most powerful brands don’t just exist, they mean something. They make people feel, connect, remember. And it all starts with clarity: knowing who you are, what you stand for, and why it matters.

At Ebb Equation, we help you uncover the story beneath the surface, the truth that makes your brand unforgettable. Whether you're a startup searching for your voice or an established brand ready to evolve, we dig deep to find the thread that ties it all together.

Then we bring it to life…with strategy, storytelling, and design that actually move people.

Contact Us

Ready to collaborate?

Drop us your details and we’ll be in touch shortly.
We’re excited to hear your story and explore how we can build something unforgettable together.